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Direction
is the best strategy.
Bringing your market positioning to light.
For companies seeking clear direction and actionable plan.
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001
About
I’m Martina Ursini.
I support companies that need to define or redefine their market positioning. I map out your brand direction and build the action plans that connect you with your audience, so decisions feel more confident, work becomes smoother, and growth more consistent.
002
values
What I do
I support companies that need to define or redefine their market positioning. I bring clarity to both brand strategy and marketing plans, so decisions feel more confident, work becomes smoother, and growth more consistent.
01
Strategy
Defining your market positioning and clear path to growth.
Before tactics, we need direction. I help you define a strong market positioning and a clear go-to-market strategy that aligns with your business goals. By establishing a solid brand foundation, you can make confident decisions and set your business up for sustainable growth.
Includes: Brand Strategy, Go-to-Market Strategy, Market Positioning.
Before tactics, we need direction. I help you define a strong market positioning and a clear go-to-market strategy that aligns with your business goals. By establishing a solid brand foundation, you can make confident decisions and set your business up for sustainable growth.
Includes: Brand Strategy, Go-to-Market Strategy, Market Positioning.
02
Planning
Translating vision into structured, step-by-step marketing plan.
A strategy is only as good as its execution plan. I design comprehensive marketing, communication, and content plans tailored to your audience. This ensures every message hits the mark and your team knows exactly what to do, when, and how.
Includes: Marketing Plan, Communication Plan, Content & Campaign Plan.
A strategy is only as good as its execution plan. I design comprehensive marketing, communication, and content plans tailored to your audience. This ensures every message hits the mark and your team knows exactly what to do, when, and how.
Includes: Marketing Plan, Communication Plan, Content & Campaign Plan.
03
Brand Activation
Bringing your brand to life through the right channels.
This is where planning meets the real world. I coordinate the outreach and developmental activities that put your brand in front of the right people, building meaningful relationships and expanding your market presence.
Includes: Partnerships, Public Relations, Event Coordination, Campaign Execution, Social Media.
This is where planning meets the real world. I coordinate the outreach and developmental activities that put your brand in front of the right people, building meaningful relationships and expanding your market presence.
Includes: Partnerships, Public Relations, Event Coordination, Campaign Execution, Social Media.
04
Performance & Control
Measuring success, optimizing results, and ensuring ROI.
Marketing must drive measurable business results. I monitor key performance indicators (KPIs), track campaign effectiveness, and optimize ongoing efforts to ensure your marketing budget is working efficiently and driving consistent growth.
Includes: Marketing Analytics, KPI Tracking, Budget Control, Strategy Optimization.
Marketing must drive measurable business results. I monitor key performance indicators (KPIs), track campaign effectiveness, and optimize ongoing efforts to ensure your marketing budget is working efficiently and driving consistent growth.
Includes: Marketing Analytics, KPI Tracking, Budget Control, Strategy Optimization.
003
process
How I work
Every successful strategy begins with a clear map. Here is the step-by-step path we will follow to set your brand in the right direction.
01
Discovery
This allows me to study your starting point and internalize your context, ensuring our first conversation is immediately focused and productive.
Aligning on your vision, goals, and brand identity.
This is a collaborative phase where you provide the foundational input. We work together to clearly define your brand goals, target audience, and Tone of Voice (TOV). We also discuss the competitors you actively monitor and the aspirational brands you admire.
Brand Discovery, Marketing Consultation, Brand Identity Alignment.
Complete a brief questionnaire to request an audit, then book your free 30-minute discovery call.
Go to The Questionnaire
Book your Free Call
This is a collaborative phase where you provide the foundational input. We work together to clearly define your brand goals, target audience, and Tone of Voice (TOV). We also discuss the competitors you actively monitor and the aspirational brands you admire.
Brand Discovery, Marketing Consultation, Brand Identity Alignment.
Complete a brief questionnaire to request an audit, then book your free 30-minute discovery call.
Go to The Questionnaire
Book your Free Call
Market Research
Analyzing the landscape to find your unique space.
Taking the insights from our discovery phase, I conduct independent, deep-dive research in my studio. I analyze your current market positioning against both the competitors you identified and other key industry players I uncover during my research to identify market gaps and opportunities.
Market Research, Competitor Analysis, Market Positioning Analysis, Brand Audit.
Taking the insights from our discovery phase, I conduct independent, deep-dive research in my studio. I analyze your current market positioning against both the competitors you identified and other key industry players I uncover during my research to identify market gaps and opportunities.
Market Research, Competitor Analysis, Market Positioning Analysis, Brand Audit.
02
03
Strategic Direction
Defining the roadmap for your brand's success.
Research is translated into a concrete, actionable roadmap. I define your optimal market positioning, core messaging, and the strategic pillars that will guide all future marketing efforts.
Key Output: A Brand Strategy Document that serves as the strategic compass for your business.
Brand Strategy Development, Core Messaging Strategy, Go-to-Market Strategy.
Research is translated into a concrete, actionable roadmap. I define your optimal market positioning, core messaging, and the strategic pillars that will guide all future marketing efforts.
Key Output: A Brand Strategy Document that serves as the strategic compass for your business.
Brand Strategy Development, Core Messaging Strategy, Go-to-Market Strategy.
Operational Planning
Structuring the specific actions needed to reach your goals.
We turn the high-level strategy into structured, scheduled actions. I determine the best channels, timelines, and resource allocations needed to execute the strategy effectively.
Key Output: A Marketing & Communication Plan document that outlines exactly what needs to happen and when.
Marketing Plan Creation, Multichannel Marketing Planning, Communication Strategy.
We turn the high-level strategy into structured, scheduled actions. I determine the best channels, timelines, and resource allocations needed to execute the strategy effectively.
Key Output: A Marketing & Communication Plan document that outlines exactly what needs to happen and when.
Marketing Plan Creation, Multichannel Marketing Planning, Communication Strategy.
04
05
Art Direction & Execution
Guiding creative teams to ensure on-brand delivery.
I oversee the rollout to ensure everything perfectly aligns with the strategy. Instead of hands-on content production, I act as your Art Director. I craft precise, strategic briefs for your creative teams (such as video makers, copywriters, and graphic designers) and manage the workflow to guarantee high-quality, cohesive results.
Art Direction, Marketing Management, Creative Briefing, Campaign Execution.
I oversee the rollout to ensure everything perfectly aligns with the strategy. Instead of hands-on content production, I act as your Art Director. I craft precise, strategic briefs for your creative teams (such as video makers, copywriters, and graphic designers) and manage the workflow to guarantee high-quality, cohesive results.
Art Direction, Marketing Management, Creative Briefing, Campaign Execution.
Measurement & Optimization
Tracking performance and refining for maximum ROI.
Marketing is an iterative process. I continuously monitor Key Performance Indicators (KPIs), analyze campaign data, and refine our ongoing strategies to improve Return on Investment (ROI) and drive sustained B2B growth.
Marketing Analytics, KPI Monitoring, Strategy Optimization, Performance Reporting.
Marketing is an iterative process. I continuously monitor Key Performance Indicators (KPIs), analyze campaign data, and refine our ongoing strategies to improve Return on Investment (ROI) and drive sustained B2B growth.
Marketing Analytics, KPI Monitoring, Strategy Optimization, Performance Reporting.
06
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Case studies
What I’ve done
Every successful strategy begins with a clear map. A selection of projects where strategy, positioning, and execution have turned brand ambition into tangible results.
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Amore - Bien-être, Dance, Pilates & Barre, Genève.
Lancer une marque Pilates & Barre et remplir une première offre en moins d’un mois
Une identité de marque, une offre et un lancement organique conçus en parallèle, sans publicité payante.
B2B Sportswear Company
Brand Positioning
Define the art direction for the e-commerce and brand storytelling editorial plans, and manage the production of the corresponding photo shoots.
B2B Sportswear Company
Partnership Communication
Define the art direction for the e-commerce and brand storytelling editorial plans, and manage the production of the corresponding photo shoots.
005
blog
Field notes
Observations on brand strategy and marketing. A space to share my perspective, explore new challenges, and open the floor to new ideas.
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FAQs
Common questions
1
How do I know if my company needs a brand repositioning?
2
What exactly does a brand positioning consultant do?
3
What is the difference between brand strategy and operational marketing?
4
What is the role of a Temporary Marketing Manager?
5
Should I hire a Temporary Marketing Manager or a web agency?
6
How does your strategic consulting process work?
7
In which sectors and geographical areas do you operate?
8
In which languages is the audit questionnaire available?